Following a complaint by the Swedish Association of Online Gambling Operators (BOS) in February 2019, the Swedish Competition Authority (SCA) has investigated Svenska Spel’s use of its trademark under the rules of abuse of dominant position and anti-competitive sales activities by public entities. The SCA has today issued a welcomed decision to close its investigation.
According to the decision, the investigation has shown inter alia that trademarks are not decisive for customers' choice of gaming provider, that major international companies with well-known brands have been marketed in Sweden for a long time and that the total number of companies with a license for betting and/or commercial online gambling is significant, while entry barriers are limited. The existing market conditions are thus such that the risk of damaging competition is minimised. The SCA does therefore not find reason to prioritize a continued investigation against Svenska Spel.
The decision is both welcome and expected as Svenska Spel has worked intensively to adapt its business to the new gaming market.
Hammarskiöld’s team consisted primarily of:
Claes Langenius (Partner)
Sofia Falkner (Senior Associate )